University of Michigan – Go Blue Collection

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    Immerse yourself in Wolverine tradition with our Go Blue Collection—an officially licensed lineup celebrating Michigan’s maize and blue pride through timeless, high-quality apparel. Whether you're roaring in The Big House during a home game, studying on the Diag in Ann Arbor, or watching from afar, this collection delivers comfort, quality, and iconic style.

    13 products
    Michigan x Grateful Dead Circle Bears Tee
    from $39.95
    Michigan x Grateful Dead PE SYF Tee
    from $39.95
    Michigan x Grateful Dead Venue Tee
    from $39.95
    Michigan x Grateful Dead Bear Friends Hoodie
    from $79.95
    Michigan x Grateful Dead Basketball Bears Hoodie
    from $79.95
    Michigan Women’s Cashmere Crewneck Sweater
    $295.00
    Michigan Men’s Cashmere Crewneck Sweater
    $295.00
    #color_navy
    #color_white
    Michigan Organic Cotton Pocket Polo
    $119.95
    Michigan x Grateful Dead PE SYF Hoodie
    from $79.95
    Sale
    Michigan x Grateful Dead Stacked Bears Tee
    $42.95 from $39.95 Save $3.00
    Michigan Women’s Cashmere Full Zip Hoodie Sweater
    $325.00
    Michigan Men’s Cashmere ¼ Zip Sweater
    $325.00
    Michigan Men’s Cashmere Pullover Hoodie
    $325.00

    University of Michigan x Grateful Dead

    The Grateful Dead's relationship with the University of Michigan started in 1967. Probably their most notable shows were their two performances at Crisler Arena in 1989, which became a defining moment as the shows came right after the Wolverines won a Basketball Natty. The Dead even opened with the University of Michigan fight song, which was a rarity. Their improvisational, free-spirited music resonated deeply with Michigan students, and the Dead's influence on the University was set in stone.

    Michigan x Grateful Dead Circle Bears Tee
    from $39.95
    Michigan x Grateful Dead PE SYF Tee
    from $39.95
    Michigan x Grateful Dead Venue Tee
    from $39.95
    Michigan x Grateful Dead Bear Friends Hoodie
    from $79.95
    Michigan x Grateful Dead Basketball Bears Hoodie
    from $79.95
    Michigan x Grateful Dead PE SYF Hoodie
    from $79.95
    Sale
    Michigan x Grateful Dead Stacked Bears Tee
    $42.95 from $39.95 Save $3.00