University of Louisville

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      Repping your school just got an upgrade. Slip on a luxuriously cashmere sweater or 100% Organic Peruvian Cotton polo. These are built with a classic fit and effortless style, every piece is designed to last—just like the memories you make in them. Looks great. Feels even better. Built for the long haul.

      5 products

      University of Louisville x Grateful Dead

      Freedom Hall has been home to plenty of legendary moments, but on April 2, 1978, it wasn’t basketball bringing the crowd—it was the Grateful Dead. While not technically on the University of Louisville’s campus, the venue was close enough for plenty of Cards to make their way inside, trading layups for long jams and fast breaks for free-flowing grooves. UofL students, always up for something a little different, embraced the Dead’s anything-goes energy, turning the arena into a swirling sea of tie-dye and twirling dancers. The band came back on December 7, 1981, proving Louisville had a place on the Dead’s map. Freedom Hall may not have been a true campus venue, but for those nights, it sure felt like one—just with a little less school spirit and a lot more improvisation.