Minnesota x Grateful Dead

On October 19, 1971, the Grateful Dead rolled into Northrop Auditorium at the University of Minnesota and made history. It was the very first show with keyboardist Keith Godchaux, and the music reflected that spark with fiery versions of “Bertha” and “Truckin’,” alongside the debut of future staples like “Tennessee Jed” and “Jack Straw.” Broadcast live across the Twin Cities, the night became a touchstone for Deadheads in the Midwest, cementing Minnesota’s place in the band’s story and a new chapter In Grateful Dead history. Our officially licensed University of Minnesota x Grateful Dead collection celebrates that legacy, where campus tradition meets timeless improvisation, and every piece carries the spirit of a show that changed the band forever.