Job Title: Social Media Manager

Location: Remote (with occasional travel for events or shoots)
Type: Part-Time to Full-Time
Reports to: Creative Director / Founder
Potential Growth: Marketing Manager

About Class Trip

Class Trip is a premium lifestyle brand at the intersection of collegiate, music, and resort culture. We hold licenses with iconic names—from top universities to legendary bands like the Grateful Dead—and bring them to life through elevated, design-driven apparel. With deep roots in storytelling, cultural relevance, and best-in-class product, we’re building the next great American brand.

We’re looking for someone eager to grow with us — who gets sports, lives for music, and understands how to make content that actually connects.

Position Overview

We’re hiring a creative, self-starting Social Media Manager to lead our daily content output, community engagement, and channel growth. You’ll be our eyes, ears, and voice across social media, helping shape how the brand shows up on Instagram, TikTok, Threads, and beyond. If you love college sports, live music, and building brands from the ground up, we want to hear from you.

This role could grow into a broader Marketing Manager position over time, overseeing brand campaigns, paid strategy, influencer programs, and more.

Responsibilities

Social Media Strategy + Execution

• Develop and execute a monthly content calendar aligned with brand priorities, product drops, and sports/music moments
• Manage daily posting across Instagram, TikTok, Threads, and other emerging platforms
• Write smart, engaging captions in the Class Trip tone
• With our leadership team, Source, create, and curate original content including memes, UGC, product photos, and short-form video
• Monitor trends in college sports and music culture and apply them to relevant brand moments
• Schedule and publish content using tools as needed

Community Engagement + Growth

• Reply to DMs, comments, and tags with our voice — always friendly, occasionally spicy
• Proactively engage with fans, athletes, influencers, and university accounts
• Help grow a list of micro-influencers and creators for organic and paid collaborations
• Coordinate giveaways, polls, and content prompts to build community

Analytics + Reporting

• Track key metrics weekly and monthly (reach, engagement, follower growth, CTR, conversions)
• Analyze what’s working and suggest improvements
• Stay on top of best practices and platform algorithm shifts

Scope of Work (Initial 90 Days)

1. Onboarding & Strategy Alignment

• Learn the Class Trip voice, mission, and upcoming campaign roadmap
• Audit our current social channels and competitors
• Present a draft 30-day content strategy

1. Content Planning & Execution

• Create and manage a monthly calendar for IG and TikTok
• Produce 3–5 original posts per week
• Test different formats (reels, memes, photo dumps, etc.)

1. Engagement & Community Growth

• Engage daily with followers, DMs, and comments
• Identify 10–20 creators for potential partnerships
• Launch 1–2 giveaways or UGC campaigns

1. Reporting & Optimization

• Weekly check-in with leadership team
• Monthly performance summary with recommendations

Who You Are

• Passionate about the apparel space, music, and culture - bonus if you like sports
• 1–3 years experience managing social for a brand, media outlet, or agency
• Proficient in Instagram, TikTok, and social publishing tools
• Strong writing skills and instinct for brand voice
• Graphic or video editing skills a plus (Adobe, Canva, CapCut, etc.)
• Highly organized, proactive, and comfortable working remotely
• A fan of the Grateful Dead? Even better.

To Apply

Send your handle, resume, portfolio or social examples (personal or professional), and a short note about why you're the right person to: social@classtrip.shop