University of Georgia - Go Dawgs Collection

Show your Bulldog pride with official University of Georgia gear—perfect for game day at Sanford Stadium, campus life in Athens, and representing UGA anywhere in red and black. Celebrate the tradition and energy of the University of Georgia with our Go Dawgs Collection, a premium selection of apparel designed for students, alumni, and fans who bleed red and black.

OFFICIALLY LICENSED

University of Georgia x Grateful Dead

Officially licensed by UGA and Grateful Dead. Calling all Grateful Dawgs. The Grateful Dead’s influence in Athens, Georgia, and at the University of Georgia is significant, particularly through their shows in and around the Atlanta area (37, but who's counting). Athens is home vibrant music scene, which was already burgeoning with acts like R.E.M., Widespread Panic, and The B-52's. Athens is known as a birthplace of modern alternative rock and new wave music, and was also home to the country's first legit college music scene in the 1970s.