University of Georgia

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      Repping your school just got an upgrade. Slip on a luxuriously cashmere sweater or 100% Organic Peruvian Cotton polo. These are built with a classic fit and effortless style, every piece is designed to last—just like the memories you make in them. Looks great. Feels even better. Built for the long haul.

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      University of Georgia x Grateful Dead

      Officially licensed by UGA and Grateful Dead. Calling all Grateful Dawgs. The Grateful Dead’s influence in Athens, Georgia, and at the University of Georgia is significant, particularly through their shows in and around the Atlanta area (37, but who's counting). Athens is home vibrant music scene, which was already burgeoning with acts like R.E.M., Widespread Panic, and The B-52's. Athens is known as a birthplace of modern alternative rock and new wave music, and was also home to the country's first legit college music scene in the 1970s.