Texas Tech University - Wreck ’Em Collection

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    Show your Red Raider pride with official Texas Tech University gear—perfect for game day at Jones AT&T Stadium, campus life in Lubbock, and representing Tech anywhere in scarlet and black. Celebrate the tradition and energy of Texas Tech University with our Wreck ’Em Collection, a premium lineup of apparel designed for students, alumni, and fans who proudly wear scarlet and black.

    7 products

    Texas Tech x Grateful Dead

    Lubbock may never have been a tour stop for the Grateful Dead, but that hasn’t stopped a loyal West Texas following from taking root. From Houston to Austin, the Dead’s Texas runs drew swarms of fans, proof that the Lone Star State has always been home to a strong, committed Deadhead base. At Texas Tech, the Dead’s spirit found its way into classrooms and culture alike, with Honors courses exploring their place in the counterculture canon. Just like the Red Raiders, the Dead built their legacy on grit, improvisation, and community, qualities that resonate just as much in the classic air-raid Texas Tech offense, as in a jam that goes on forever. This collection nods to that spirit of exploration, tying together West Texas pride with the freewheeling ethos of the Grateful Dead.