University of Texas – Hook ’Em Horns Collection

Beyond the ’77 show, our broader Alabama x Grateful Dead collection leans into the full spirit of Roll Tide country meeting Dead culture — vintage-inspired graphics, worn-in staples, and pieces built for football Saturdays, tailgates, road trips, and late nights that turn into stories. A little Southern tradition, a little long strange trip.

Built for the core fans. Our Alabama Premium line pairs timeless collegiate style with elevated materials, refined fits, and everyday staples designed to live well beyond game day. From heavyweight knits to classic layers, these are the pieces that feel just as at home in Bryant-Denny as they do years later, worn in and passed along.