University of Virginia

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      Repping your school just got an upgrade. Slip on a luxuriously cashmere sweater or 100% Organic Peruvian Cotton polo. These are built with a classic fit and effortless style, every piece is designed to last—just like the memories you make in them. Looks great. Feels even better. Built for the long haul.

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      On September 14, 1982, University Hall traded Wahoowa chants for Jack Straw and Bird Song as the Grateful Dead rolled into Charlottesville. For one night, UVA’s usual ACC energy took a backseat to soaring jams and spaced-out solos. Cavaliers fans—more used to rallying behind Ralph Sampson—found themselves twirling in tie-dye instead, as Peggy-O drifted through the air. The band’s California cool collided with Jeffersonian tradition in a way that just worked. Whether you were a Deadhead, a first-time listener, or just someone looking for a break from midterms, that night felt like something special. Even now, the echoes of those jams still linger, proof that at UVA, whether it’s basketball, history, or a legendary Dead show—once a Wahoo, always a Wahoo. If you see this page that means we are adding products as fast as we can to the site...stay tuned shortly!