University of Louisville - Go Cards Collection

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    Show your Cardinal pride with official University of Louisville gear—perfect for game day at L&N Federal Credit Union Stadium, campus life in Louisville, and representing UofL anywhere in red and black. Celebrate the tradition and energy of the University of Louisville with our Go Cards Collection, a premium lineup of apparel designed for students, alumni, and fans who proudly wear red and black.

    7 products
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    Louisville x Grateful Dead SYF Tee
    from $39.95
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    Louisville Organic Cotton Pocket Polo
    $119.95
    Louisville Women’s Cashmere Full Zip Hoodie Sweater
    $325.00
    Louisville Women’s Cashmere Crewneck Sweater
    $295.00
    Louisville Men’s Cashmere ¼ Zip Sweater
    $325.00
    Louisville Men’s Cashmere Pullover Hoodie
    $325.00
    Louisville Men’s Cashmere Crewneck Sweater
    $295.00

    University of Louisville x Grateful Dead

    Freedom Hall has been home to plenty of legendary moments, but on April 2, 1978, it wasn’t basketball bringing the crowd—it was the Grateful Dead. While not technically on the University of Louisville’s campus, the venue was close enough for plenty of Cards to make their way inside, trading layups for long jams and fast breaks for free-flowing grooves. UofL students, always up for something a little different, embraced the Dead’s anything-goes energy, turning the arena into a swirling sea of tie-dye and twirling dancers. The band came back on December 7, 1981, proving Louisville had a place on the Dead’s map. Freedom Hall may not have been a true campus venue, but for those nights, it sure felt like one—just with a little less school spirit and a lot more improvisation.

    Product mockup
    Product mockup
    Louisville x Grateful Dead SYF Tee
    from $39.95