University of Michigan – Go Blue Collection

Immerse yourself in Wolverine tradition with our Go Blue Collection—an officially licensed lineup celebrating Michigan’s maize and blue pride through timeless, high-quality apparel. Whether you're roaring in The Big House during a home game, studying on the Diag in Ann Arbor, or watching from afar, this collection delivers comfort, quality, and iconic style.

Michigan x Grateful Dead Circle Bears Tee

From $39.95

White
Navy

Michigan x Grateful Dead PE SYF Tee

From $39.95

Navy

Michigan x Grateful Dead Basketball Bears Tee

From $39.95

Navy
White

Michigan x Grateful Dead Grateful Wolverines Tee

From $39.95

White

Michigan x Grateful Dead Venue Tee

From $39.95

Navy

Michigan x Grateful Dead Bear Friends Hoodie

From $79.95

Navy
Gray

Michigan Women’s Cashmere Crewneck Sweater

$295.00

Grey
Navy

Michigan Men’s Cashmere Crewneck Sweater

$295.00

Grey
Navy

Michigan Men’s Cashmere Pullover Hoodie

$325.00

Grey
Navy

Michigan Organic Cotton Pocket Polo

$119.95

White
Navy

Michigan x Grateful Dead Mascot Bears Tee

From $39.95

White

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OFFICIALLY LICENSED

University of Michigan x Grateful Dead

The Grateful Dead's relationship with the University of Michigan started in 1967. Probably their most notable shows were their two performances at Crisler Arena in 1989, which became a defining moment as the shows came right after the Wolverines won a Basketball Natty. The Dead even opened with the University of Michigan fight song, which was a rarity. Their improvisational, free-spirited music resonated deeply with Michigan students, and the Dead's influence on the University was set in stone.